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Microsoft MB-220 Dumps Practice Exam Q&As 1-12

QUESTION 1

Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one correct
solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not
appear in the review screen.

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and
Hot.

After a week you notice that no one has received any scores from your model.

Solution: You add an action tile.
Does this resolve your issue?

A. Yes
B. No

Correct Answer: B

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

QUESTION 2

You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct
answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. The lead must be associated with a contact record.
B. Follow Email must be set to “Allow”.
C. The lead must be associated with an account record.
D. Bulk Email must be set to “Allow”.

Correct Answer: AD

QUESTION 3

You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn
which marketing instruments work best for your audience.

You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each
answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
B. The insights you receive will be measured overall recipients of a single activity and by all activities for a single
recipient.
C. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing
Dashboard.
D. Survey insights measured overall respondents will be available on the Survey Insights form.
E. Insights measured overall recipients of a single segment over all channels will be available on the Segment Insights
form.

Correct Answer: ABC

QUESTION 4

You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing firm. The new field needs to be a number that can support a level of
precision up to 7 decimal places.

Which field type should you use?

A. Single Line on the Text
B. Floating Point Number
C. Whole Number
D. Decimal Number

Correct Answer: D

References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields

QUESTION 5

Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one correct
solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not
appear in the review screen.

Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to
launch.

You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

Solution: You tell the team that results as click-thrus, opens, and forwards are recorded for Traditional Emails.
Does this meet the goal?

A. Yes
B. No

Correct Answer: B

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketingemails

QUESTION 6

The sales team needs guidance on adding Contacts to existing segments.
Which three statements accurately describe those processes? Each answer represents a complete solution.

A. Those who do not have access to the segment entity cannot add a contact record to a segment.
B. A Contact can be added to a static segment while viewing the contact record.
C. A Contact can be added to several segments at once.
D. Those who do not have access to the segment entity can add a contact record to a segment.
E. A Contact can be added to a dynamic segment while viewing the contact record.

Correct Answer: BCD

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/manage-segments-from-contacts

QUESTION 7

DRAG-DROP
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.

Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question
answered by that statistic. Each statistic may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.

NOTE: Each correct selection is worth one point.

QUESTION 8

You are a marketing administrator.
You need a marketing firm that will only accept contact information and allow opt-in to emails.
What kind of form should you create?

A. Journey Form
B. Forward to a friend Form
C. Landing Page Form
D. Subscription Page Form

Correct Answer: C

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms

QUESTION 9

You are a marketing analyst at Contoso Ltd.
The marketing department would like you to provide survey responses from their Customer Success Survey from this
past fiscal year. Approximately 6,500 responses were received.

They would like each survey to be a single row, with the responses as a column for their analysis.
What should you do?

A. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all.
The responses are downloaded in an Excel File.
B. Use Advanced Find to query the CDS. Set the “Look For” to Dynamics 365 Customer Voice survey responses.
Export to Excel.
C. Use Advanced Find to query the CDS. Set the “Look For” to Dynamics 365 Customer Voice survey questions
responses. Export to Excel.
D. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all.
The responses are downloaded in a CSV File.

Correct Answer: D

Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report

QUESTION 10

In preparing for going live with your customer journey you select “Check for Errors” in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. checks for common errors and shows an error message with advice for fixing them
B. makes sure all required marketing emails and pages are assigned and published
C. checks to ensure prerequisites are met
D. checks for active links to the marketing services that host your email messages
E. makes sure all required target segment(s) meet your goals

Correct Answer: ABC

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-createautomated-campaigns

QUESTION 11

DRAG DROP
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has
been abandoned on the company website.

Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move
the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Select and Place:

Correct Answer:

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email

QUESTION 12

Your marketing department has determined that they want to create a Customer Journey that will target marketing
contacts that have visited your website in the past 12 months. Which type of marketing segment should you create?

A. Profile Segment
B. Interaction Segment
C. Landing Page Segment
D. Customer Insight Segment

Correct Answer: B

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-listssubscriptions

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