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QUESTION 30
Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?

A. Banner ad
B. Image ad
C. In stream video
D. In video overlay

Correct Answer: C
QUESTION 31
Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
A. Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
B. Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
C. Ben cannot use YouTube insight because his videos are not promoted videos.
D. Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.

Correct Answer: B
QUESTION 32
You are a consultant to John, who owns an online dog food company. You’ve recommended that John include his Google AdWords to some very specific placement types. In fact, you’ve told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?
A. Commerce
B. Audio
C. Game
D. Video

Correct Answer: A
QUESTION 33
You are creating an InVideo overlay ad unit based on YouTube’s FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?
A. The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
B. The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
C. The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
D. The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.

Correct Answer: B
QUESTION 34
Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?
A. Browsing the Web for placements with the Google AdWords toolbar
B. Using the Placement tool
C. Copying from the automatic placement table
D. Manually adding

Correct Answer: A
QUESTION 35
You are a Google AdWords consultant for a client that has created a Google AdWords ad that is in the Google Content Network. Your client is interested in optimizing their advertising videos in YouTube. You recommend that you and the client examine the YouTube reports to see how their videos are performing as a basis for creating an improvement strategy. Where can you access the YouTube video reports?
A. Using the Google AdWords Reporting tab
B. Through the Google Insights for Search tool
C. At the bottom of the YouTube Insight page for the client’s account
D. Through Google Analytics

Correct Answer: C
QUESTION 36
Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?
A. Keyword tools
B. Conversion optimizer
C. My Change History tool
D. Display ad builder
Correct Answer: A
QUESTION 37
Which of the following are the best practices for video content on YouTube?
A. Keep your videos to atleast 10 minutes.
B. Create videos that teach and engage the YouTube community on your services.
C. Update your content on regular basis.
D. Create videos that feature original content.

Correct Answer: BCD
QUESTION 38
You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?
A. A promoted video is a paid video placement on YouTube.
B. A promoted video is a video that YouTube will promote to its users.
C. Users on YouTube will vote on a promoted video by choosing “like” or “dislike” buttons.
D. The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.

Correct Answer: D
QUESTION 39
Amy is managing a Google AdWords campaign for her business. After three months of using Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy’s immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?
A. Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
B. Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
C. Amy should increase her advertising budget.
D. Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

Correct Answer: A
QUESTION 40
Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?
A. Text ads are better than image ads to draw the users’ attention.
B. Todd can use text ads to address Google Content Network members that don’t accept imag e ads.
C. Text ads are the most versatile ad format with the widest reach across the web.
D. Todd can realize a lower cost per acquisition with text ads than with displays ads.

Correct Answer: A
QUESTION 41
Lila has created a display campaign to help support her consulting business. The ad has been running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?
A. My Change History tool
B. Conversion optimizer
C. Display ad builder
D. Keyword tools

Correct Answer: B
QUESTION 42
Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?
A. 10MB
B. 1MB
C. 100MB
D. 50MB

Correct Answer: A
QUESTION 43
Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?
A. He must have added the Google AdWords Conversion Tracking code to his Website page.
B. His YouTube ads must be placed through a YouTube reservations agent.
C. His ads must be prepaid.
D. He must have uploaded a promoted video on YouTube.

Correct Answer: A
QUESTION 44
Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model. Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?
A. Every time Bonnie’s video is played, paused, or stopped with the in-ad player she won’t becharged for each click, just one click per user on the advertisement video.
B. Every time Bonnie’s video appears (the opening image) she will be charged.
C. Every time Bonnie’s video is played she’ll be charged for the click.
D. Every click that leads a user to Bonnie’s Website results in a charge to Bonnie’s account.

Correct Answer: D
QUESTION 45
Henry has created a video that he’d like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?
A. Video placement ad
B. Click-to-play video ad
C. In-stream video ad
D. Overlay video ad

Correct Answer: B
QUESTION 46
Nancy would like to create a display ad for the Google Content Network, but she doesn’t have image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.

Correct Answer: B
QUESTION 47
Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?
A. The higher a keyword’s Quality Score, the lower the price you pay for each click and the better its ad position.
B. The higher a keyword’s Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
C. The higher a keyword’s Quality Score, the lower the price you pay for each.
D. The higher a keyword’s Quality Score, the higher the price you pay for each click and the better its ad position.

Correct Answer: A
QUESTION 48
Jen has created a YouTube advertisement for her company and she is now interested in reviewing her
ad’s performance over the past three weeks. She wants to examine a YouTube metric that will tell her how
many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

A. Clickthrough rate
B. Clicks
C. Play rate
D. Conversions

Correct Answer: C
QUESTION 49
Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images. Why is this a good idea for image advertisers in the Google Content Network?
A. Transparent background images load faster in browsers.
B. Transparent background images allow the ad’s background to fade through the image.
C. Transparent background images allow the ad’s background to be more pleasing to view.
D. Transparent background images appear to float on the ad’s background.

Correct Answer: D
QUESTION 50
Some advertisers would like to target YouTube through Google AdWords. There are two tools available for these types of advertisers: the placement tool and what other tool?
A. Google Content Network analysis tool
B. Video targeting tool
C. Traffic estimator tool
D. Keyword tool

Correct Answer: B
QUESTION 51
Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?
A. $25,000
B. $35,000
C. $50,000
D. $10,000
Correct Answer: B
QUESTION 52
Your client is interested in the Google Content Network’s ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?
A. It’s an ad that is displayed as part of the DoubleClick partnerships.
B. It’s an ad that is displayed in the middle of a website in a rich-media content placeholder.
C. It’s an ad that shows at the end of a video.
D. It’s an ad that is fed into the Google Content Network of sites partners.

Correct Answer: C QUESTION 53
Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign – which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?
A. Robert’s ad may show up on irrelevant sites that seem related to his business, but really ar en’t.
B. Robert will generate more sales.
C. Robert’s ad may be paused by Google because there’s an abundance of keywords.
D. Robert’s ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.

Correct Answer: A QUESTION 54
You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?
A. 20 percent
B. 100 percent
C. 50 percent
D. 10 percent

Correct Answer: A QUESTION 55
Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each search of the Google Wonder Wheel, how many related topics will Google generate for Holly?
A. Eight
B. Ten
C. Six
D. It depends on what keyword Holly is searching for.

Correct Answer: A QUESTION 56
You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?
A. 500×500
B. 300×250
C. 950×500
D. 640×360

Correct Answer: B QUESTION 57
Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?
A. Conversion reporting
B. Impression report
C. CTR report
D. Statistical report

Correct Answer: D QUESTION 58
Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?
A. Yes, Google AdWords can use in-stream video ads in online games.
B. Yes, Google AdWords can include click to play ads through the Google Gadgets.
C. No, video ads can only be inserted into videos.
D. No, Google AdWords and YouTube do not address video games.

Correct Answer: A QUESTION 59
What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?
A. ROI
B. CTR
C. Sunk costs
D. CPM

Correct Answer: A QUESTION 60
You have opened the Ad groups tab in your Google AdWords account. What symbol is used to represent the ads that have been paused in Ad groups?
A. Black stop button
B. Grey circles
C. Red X
D. Grey bars

Correct Answer: D QUESTION 61
Why is it important for a Google AdWords ad on the Google Content Network to be marked as Family Safe?
A. So that the ad would not be blocked by Google and Yahoo
B. To reduce the cost per click
C. So that the images can show in search results
D. Many Google Content Network partners only accept family safe ads

Correct Answer: D QUESTION 62
Jerry wants to purchase a video ad on YouTube for his company’s ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?
A. The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.
B. The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.
C. The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
D. The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.

Correct Answer: A
QUESTION 63
Tom has created a new ad for his campaign but he’s not seeing his ad show up in the Google results. Tom
would like to invoke the Ads Diagnostic Tool to determine why his ad isn’t showing in results.
Where can Tom access the Ads Diagnostic Tool?

A. Campaigns tab within Tom’s Google AdWords account
B. Reporting tab within Tom’s Google AdWords account
C. Opportunities tab within Tom’s Google AdWords account
D. Home tab within Tom’s Google AdWords account

Correct Answer: C

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